Point Arena Measure C Would Raise the Lodging Tax From 12% to 14%: What Voters Are Deciding

POINT ARENA, Mendocino County — October 23, 2026. Residents face a local lodging-tax proposal on the November 3 ballot. Measure C asks whether Point Arena should raise its transient occupancy tax from 12% to 14%. The city lists a resolution authorizing an impartial analysis of the measure and a public notice about it in its official municipal documents archive; Mendocino County’s election consolidation records also identify Measure C for the 2026 general election.

What is the tax?

A transient occupancy tax is generally paid on qualifying short lodging stays at hotels or other covered accommodations. Operators collect and remit the tax according to municipal rules. A change from 12% to 14% would represent two additional percentage points on the taxable price of an eligible overnight stay if the proposal passes. The full rules, exemptions and effective date would be governed by the adopted measure, not by an advertisement for a rental.

What would a yes or no vote mean?

A yes vote would authorize the specified rate increase subject to the approved measure’s legal terms. A no vote would reject this proposed increase. This article does not claim a result before ballots are counted and takes no position. Residents should compare the city attorney’s impartial analysis, arguments and any required financial disclosures in the official voter information guide.

What questions should residents ask?

Among the issues are how the city uses revenue from visitors, whether a higher lodging price would change demand, how proceeds would be reported and whether any spending restrictions apply. It is important not to describe estimated new revenue as guaranteed money. Visitors may also pay other applicable charges depending on the lodging business.

How do residents check their ballots?

Consult the Mendocino County Elections Office for the correct sample ballot and voting locations. The city’s website also says a ballot drop box is available at City Hall, 451 School Street, through 8 p.m. November 3. Verify any updates before traveling.

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Primary sources: City of Point Arena official resolution and notice archive; Mendocino County election consolidation file 26-0732. Nonpartisan voter reporting.

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